Innovation of content
In my time as the Food Director for Time Inc (UK) I lead my team in creating content across print, digital, video, social and experiential events to ensure we tapped into all audiences across our food portfolio.
Understanding the audience
With a entire career built on providing food content for multiple audiences I really know what makes people tick when it comes to food and drink.
Drawing on this experience I can easily evaluate an audience and suggest an appropriate content plan to drive your brand forward, resulting in the potential for increased advertising and uplift in sales.
Being at the helm of Woman&Home for 15 years I have a detailed knowledge of what makes a strong brand. This experience ensures I am able to offer clarity, simplicity and authenticity for brands to propel them forward in their market.